Africa’s leading hotel booking portal, Jovago.com,
has launched an innovative campaign tagged #MyNigeria. The project
which commenced on the 18th of February 2016 gives social media users
the opportunity to have pictures of beautiful landmarks from across the
country promoted worldwide.
The
initiative is driven towards promoting the nation’s domestic tourism and
hospitality industry as well as showcasing Nigeria’s exciting landscape
says Kushal Dutta, Managing Director of Jovago.
According
to Dutta, “This #MyNigeria campaign is different from all the other
initiatives we have launched because it is engaging, social and taps
into our sense of patriotism.
“Through
this project, we are able to promote this nation as a tourist
destination and show the world the Nigeria the media never talks about.
When people drive through the streets, they see many wonderful monuments
and landmarks but these places are left undiscovered because many do
not know they exist. We would like to change that,” he said.
The
#MyNigeria campaign which is currently running on Instagram, Twitter and
Facebook is coming on the heels of the $84 million funding Jovago and
the Africa Internet Group received from world leaders in insurance and
mainstream investors, AXA Group, confirming
Jovago’s strategy to boost its operations and local presence in Africa
in order to meet the needs of domestic and international travelers.
To join
in the project, participants are to simply take beautiful pictures of
any monument, landscape or landmark; post them on social media using the
hashtag #MyNigeria and stand a chance to have them promoted by Jovago
around the world.
Since
its creation in 2013 and the opening of its first offices in Africa,
Jovago has recorded steady growth. Its large inventory lists 25,000
hotels in over 40 African countries and 200,000 hotels worldwide. With
its ongoing success, Jovago aims to drive the innovation of its digital
services in the hospitality industry in emerging countries.
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