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Wednesday 21 October 2015

The potential of wine tourism in Africa

Wine tourism implies the discovery of wine as the aim of travel. This
may sound irrational to many but wine enthusiasts would beg to differ.
This genre of tourism is spreading rapidly worldwide and is
particularly important for Africa's second largest economy – South
Africa. The International Wine Review ranks South Africa's wine
tourism as one of the best developed in the world which is an
incredible feat. With its fifty-four countries, Africa definitely has
a great potential for developing wine tourism alongside the other
genres of tourism. Africa may be known for its majestic heritage
sites, scenic beaches but a rise in wine tourism would add wine to
that list! Talk Of Tourism highlights this interesting side of tourism
for all to see.

Viticulture in Africa is interesting as certain weather and soil
conditions are necessary to be put in place to ensure a profitable
harvest. South Africa's viticulture dates back to the colonial times
and is deeply entrenched in their history, this explains the progress
made in terms of the quality of their wine and wine tourism. However,
it should be noted that coastal influences of the Atlantic and Indian
Ocean play a key role in the strategic locations of wine regions. For
South Africa, their wine regions are nourished with intense sunlight.

Africa has 38 coastal countries with great potential for wine
development and tourism as the conditions necessary for viticulture
could be made available with consistency in research and an investment
in agriculture. This potential cannot be undermined as this could also
become a source of employment for African youth as well as a means to
reduce brain-drain in Africa as a need for researchers and
intellectuals would arise in order to create the necessary conditions
for wine making. Of course the wine would vary in taste and complexity
according to region and that would further add to the essence of a
potential growth in African wine tourism.

Wine tourism brings to fruition a world where people travel just
because of wine. It doesn't get any better than this! People from
around the world can bond not just through experiences but also
through wine produced on African soil. It's about time the prospects
of wine tourism becomes widely-known.

With the popularity of wellness tourism, business tourism amongst
others, exploring African wine could top the lists of the wine lovers
from around the world. A little research could help plan out what
cities to visit and explore. Travellers could start with exploring
South Africa's Stellenbosch, Madagascar's Antsirabe or Egypt's Nile
Delta, cities could be chosen based on whatever suits the taste buds
of the wine-loving traveler!

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