Tanzania: Ngorongoro Wonder to Be Broadcast Live to Millions

 

Dar es Salaam — The Ngorongoro National Conservation Area is to receive unprecedented exposure when its natural beauty and wonder is beamed live to millions of people in the US and other parts of the world.

America's popular television programme, "Good Morning America," will today air from the Ngorongoro Crater in a world first to bring to the television screens the uncensored pictures of nature at its best.

Good Morning America is part of the popular ABC channel and is said to be the most watched television programme in the US, Australia and other parts of the world with a subscription.

The station announced yesterday that it would be beaming live, later in the afternoon, pictures of the wildlife in Ngorongoro crater in what it termed "the first network television event to be simultaneously broadcast live in 360°."

The programme will air between 7am-9am Eastern Time Zone. East Africa is averagely eight hours ahead of the US time for those with access to the channel and may want to enjoy the un-paralleled experience from Ngorongoro which is a world heritage site and also listed as one of the global's natural beauty site. It is also known as Africa's 'Garden of Eden.'

The televised venture will thrust Tanzania into the world map and give its tourism the much needed shot to show-case its game and safari richness. The local tourism circuit was excited about the rare opportunity that will likely grow their potential to attract more visitors.

ABC's Good Morning America is teaming up with IM360, the leader in immersive and interactive content solutions, to unveil what they have dubbed "GMA ON SAFARI."

The segment will bring virtual reality programing to a global audience via live network broadcasts, with online access provided through websites and apps, they announced.

Viewers of this immersive experience will travel off-road to get a stunning first-person view of the landscapes and wildlife that make the Ngorongoro region one of the world's most rugged terrains.

GMA ON SAFARI anchor Amy Robach will also report on the encroaching threat of poachers to Tanzania and Africa's majestic animals.

This first-ever live VR experience is powered by patented technology from IM360, including 360° cameras, virtual reality production software that captures, stitches and processes live content in real-time, and it's all supported with custom-built backend and distribution platform.

"Partnering with an industry leader such as GMA on this first-ever live network 360° experience reinforces the strength of our technology, and our vision for the future of news and entertainment," said Mr Richard Ngo-Tran, Vice President of Marketing for IM360. "We're proud of our proprietary live 360 technology and having a national platform to showcase these capabilities will help push virtual reality further into the mainstream."

Viewers will be treated to never-before-seen virtual reality and drone content filmed in the Ngorongoro Conservation Area and neighboring Serengeti National Park, a safari mecca populated by the biggest of big game: lions, leopards, buffalo, rhinos and elephants.

http://allafrica.com/stories/201602231040.html

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